Organizational performance is a research area that focuses on assessing and improving the effectiveness and efficiency of an organization in achieving its goals and objectives. This field explores various factors that influence performance, such as leadership, employee motivation, organizational culture, strategic management, and operational processes. Researchers in this area use a combination of quantitative and qualitative methods to measure and analyze organizational performance, identify areas of improvement, and develop strategies to enhance overall effectiveness and competitiveness. Ultimately, the goal of organizational performance research is to help organizations maximize their potential and achieve sustainable success.